3rd Annual I Look Up Film Challenge: Blueprint for Better

We’re thrilled to announce that registration is open for this year’s I Look Up Film Challenge.

Architecture is at its best when practiced in service of the community, so we’re inviting architects across the country to collaborate with filmmakers to highlight their projects that are changing communities for the better.

Midtown. A Blueprint for Better. is a motivating example of the film challenge’s theme in action, depicting how architecture can revitalize a community.

In partnership with their clients and communities, architects plant the seeds that blossom into stronger neighborhoods, towns, and cities. This year’s Blueprint for Better theme shines a light on the powerful social impact architects can have through their work.

When a growing family needs more room, architects find a way. When a business seeks a better space to inspire its next chapter, architects bring that vision to life. When a rural Alabama county needed a fire station and library, architects served as the catalyst for a determined community. And when the flooding hit Cedar Rapids, architects were there to answer the call. Ready to rebuild and re-imagine.

Architects are, in a very real sense, the engine of American ingenuity. Like in Midtown, architects across America are building homes, businesses, fire stations and hospitals, working with communities to create a blueprint for better. The I Look Up Film Challenge is an opportunity for architects and filmmakers to come together to showcase exactly that.

All films submitted by August 13 will be reviewed by an esteemed panel of judges from the media and architecture world, along with a chance to win the public’s vote. Winners will be screened in early November at the Architecture and Design Film Festival, and win cash and distribution prizes.

Visit ilookup.org to register by June 26 and submit your film by August 13.

Use the hashtag #ilookup to join the conversation.