The Value of Architects: AIA National Awareness Campaign Spreads Word about the Value of Architects

by Enoch Sears for Business of Architecture
Today I talk with Robert Ivy, FAIA, CEO of the American Institute of Architects. We discuss the AIA’s new multi-year public awareness campaign and the AIA’s effort to reposition itself (and architects) in the public eye.Spread the word about #ilookup by following@AIANational on Twitter and like the AIA Facebook page.In today’s edisode:

  1. The purpose of the AIA’s new public awareness campaign
  2. How this campaign came about, and how you can get involved
  3. Robert Ivy FAIA gives his opinion on the most pressing issue for architects today
  4. Robert Ivy FAIA responds to the question “why should architects join the AIA?”

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