“Look Up” or #ilookup is the first phase of the AIA’s new public awareness campaign to help communities everywhere better understand what architects do and why their contributions to society matter. We asked some of our staff to respond and share what happens when they look up.
Architects look up. Sometimes we’re not supposed to.
But find an architect, and they’re probably looking up.
Why do we look up? We’re all fascinated with up. Just being up in the air for a moment is special.
Sometimes being a long way up is very special, if we remember to notice.